Aussie advertisers to spend A$658 per head this year

An overview of advertising expenditure per capita by medium in Australia between 2007-2018.

Advertising spend per head of the Australian population is forecast to reach new highs this year, with a projected rise of 0.4% to A$658.3, according to data from WARC and the International Monetary Fund (IMF). This follows 2017 registering the highest...