Audiences use an average of five video streaming services

An overview of AVOD and SVOD audiences in 2020 and 2021.

Audiences use an average of five video streaming services and this number is steadily increasing, according to the latest data from media analysts Omdia.

Across the seven markets surveyed, online video audiences use an average of 4.82 advertising video-on-demand (AVOD) and subscription video-on-demand (SVOD) services, up from 4.54 last year. This has risen continuously since 2019.

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