Audiences spend 10 seconds reading an email, down 15%

An overview of the time consumers spend reading an email between 2011 and 2021.

The time spent reading an email has fallen 15% to just 10.0 seconds this year, giving email marketing campaigns an even shorter amount of time to engage their audience, according to data from email marketing company Litmus.

The 10.0 seconds average seen this year is down 15% from 2020's average and is 25% shorter than in 2018.