Apple adspend muted as Android grows since iOS 14.5

An overview of spend on advertising delivered via iOS and Android devices during Apple's push into data privacy and protection with iOS 14.5.

Spend on ads delivered via Apple devices has seen muted growth since the company's push into data privacy, while competitor Android has seen ad investment accelerate, according to a WARC Data analysis of AppsFlyer data.

Advertising spend to encourage app installs on iOS devices was in decline for much of April and May given the uncertainty around iOS 14.5 and whether users would allow or reject app tracking. As well as this, mobile campaigns are often optimised to u

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