Amazon Prime Video outperforms among older audiences

An overview of subscription video-on-demand (SVOD) audiences aged 55+.

Amazon Prime Video leads among older audiences compared to Netflix and Disney+, according to data from industry analysts MIDiA.

While 20% of all subscription video-on-demand (SVOD) users are aged 55+, this rises to 22% for Amazon Prime Video. In comparison, just 10% of Disney+ users and 19% of Netflix users are in this age group, both below average.