Amazon advertising costs have risen 52% in past year

An overview of the cost-per-click of Amazon advertising in the United States since January 2020.

The average cost-per-click (CPC) of Amazon advertising in the United States has risen rapidly over the past year and growth has accelerated in 2021, according to data from Marketplace Pulse.

Advertising on Amazon now costs, on average, $1.20 per click. This is an increase of 29.0% from the start of 2021 and up 51.9% from June 2020. This trend is visible across other countries and the growth has been caused by rapidly growing demand from to the e-commerce platform.

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