Adspend recovery among SMBs uncertain in the US

An overview of adspend intentions in the United States among small- and medium-sized businesses (SMBs).

The recovery of advertising spend from COVID-19 looks uncertain for local advertisers in the United States as some cut budgets and others diversify their marketing mix, according to a survey in March 2021 by Borrell Associates.

One-third (33%) of small- and medium-sized businesses (SMBs) said they plan to spend more in 2021 compared to 2019, while another third (33%) stated they plan to spend approximately the same amount. A slightly lower 29% plan to spend less.