Adspend quadrupled on Amazon Prime Day this year

An overview of advertising performance for Amazon and Google Shopping ads in the United States on October 13-14 2020 (Amazon Prime Day).

Amazon Sponsored Brands advertising spend on October 13–14 (Prime Day) grew by triple-digits (321%) year-on-year in the United States this year, according to data from performance marketing agency Tinuiti. This represents growth compared to the same two days in 2019, not the 2019 sales event (which was held on July 15-16).