A third of consumers are buying more based on healthy and hygienic packaging

Rob Clapp

An overview of consumers paying more attention to health and hygienic packaging in their post-COVID purchases.

Nearly one-third of consumers are paying more attention to healthy and hygienic packaging in their purchase decisions, according to data from McKinsey & Company.

Across 21 markets surveyed, an average of 29% of consumers said they were buying more based on healthy and hygienic packaging since the coronavirus (COVID-19) outbreak began. Just 8% said they're doing this less.

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