63% of consumers say future products and services should enhance their health & wellbeing

An overview of consumer expectations of future products and services to enhance their health and wellbeing across 22 different markets.

Nearly two-thirds (63%) of consumers say products and services in the next five to ten years should be designed in a way that enhances health and wellbeing, according to a Dentsu Aegis Network survey of consumers across 22 markets in March and April.

This greater consumer focus on their health and wellbeing is particularly visible in China, where 83% agree that future products and services should enhance this. Additional research from Ipsos found that a 'healthy configuration' is the among car buyers in China.