19% of B2B marketing budgets go to advertising

An overview of B2B marketing budgets.

Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to a survey of marketers worldwide by Salesforce.

While advertising receives the most, account-based marketing, content, and tools & technology follow close behind and each take a 16% share. This is followed by 15% for people and 14% for events & sponsorships.

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