1-2 ads per OTT TV break proves most popular

An overview of OTT TV content consumption by device and consumer preference for different ad loads.

Consumers want only a limited ad load when streaming OTT TV content, according to research across 24 markets from video management company Brightcove.

Almost two-thirds of online consumers say they prefer one or two ads per break. However, this preference declines steeply for three or more. Further, 15% of online consumers want an ad-free experience when streaming TV content.

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