State Street Global Advisors: Fearless Girl

Investment firm State Street Global Advisors sparked a conversation on women's equality issues in the US with the statue of a girl confronting Wall Street's Charging Bull.

Campaign details

Client: State Street Global AdvisorsAgency: McCann New YorkCountry: US

Campaign Summary

State Street Global Advisors (SSGA), the world's third largest asset manager, along with its agency McCann New York, caused an overnight sensation with...