Lacta: Act for Love

Lacta, a chocolate brand, increased sales in Greece with a Valentine’s Day campaign featuring 28 real couples who often faced social stigma.

Campaign details

Brand: LACTABrand owner: MONDELEZ Hellas S.A.Agency: OGILVY GreeceMarket: Greece

Executive summary

Each year, around Valentine's Day, Lacta chocolate in Greece releases a new campaign, usually telling love stories in the form of branded entertainment,...

Not a subscriber?

Schedule your live demo with our team today