Korea Tourism Organization: Feel the Rhythm of Korea

Korea Tourism Organization, a department under the Ministry of Culture and Tourism, launched a global campaign during the pandemic to encourage foreigners to think about Korea when travel resumes.

Campaign details

Brand: Korea Tourism OrganizationBrand owner: Korea Tourism OrganizationAgency: HS AdMarket: Global

Executive summary

Korean Tourism Marketing could not use the message 'Visits Korea' due to COVID-19 situation. Thus, we established a strategy...

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