Food and Drug Administration: Little Lungs

This case study describes how the Food and Drug Administration (FDA) raised awareness of stunted lung growth caused by smoking among American teenagers, through a series of animated videos.

Campaign details

Brand: Food and Drug Administration (FDA) Agency: FCB Market: USA

Campaign summary

The U.S. Food and Drug Administration (FDA) launched an anti-smoking digital campaign and kept teens tuned in by delivering "new news" through a series of animated public service announcement videos, which were both endearing and ghoulish.

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