YouTube: YouTube Titbits

YouTube, an online video-sharing platform, developed a vending machine that used company snacking culture as a moment to teach Malaysian users about its ad formats, thus increasing sales.

Campaign details

Brand: YouTube Brand owner: Google Agencies: ensemble worldwide, Outgrow IPG Market: Malaysia Industries: Websites, online services,apps Media channels: Other & ambient media Budget: Up to 500k

Executive summary

The machine that gives out byte-sized learnings with every bite-sized snack.