Whirlpool's Care Counts: Brand purpose can make a difference

This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.

Campaign details

Brand: Whirlpool Brand Owner: Whirlpool Corporation Lead Agency: DigitasLBi Contributing Agency: Ketchum, Goodstory Films, C41 Media, Cutters Studios Country: North America Industries: Home appliances Media Channels: Events & experiential, Online video, Public relations, Social media 500k -1 million