Whirlpool's Care Counts: Brand purpose can make a difference
Mel Gray, Brian Sherwell, David Chriswick
This case study describes how US appliances manufacturer Whirlpool built on its Every day, care campaign to create the Care Counts programme, which installed washers and dryers in schools to give disadvantaged students access to laundry facilities to boost attendance rates.
Campaign details
Brand: Whirlpool
Brand Owner: Whirlpool Corporation
Lead Agency: DigitasLBi
Contributing Agency: Ketchum, Goodstory Films, C41 Media, Cutters Studios
Country: North America
Industries: Home appliances
Media Channels: Events & experiential, Online video, Public relations, Social media
500k -1 million
