Volkswagen: A unique technology of laser welding in Russia's Volkswagen Polo manufacturing

Volkswagen Group Russia launched an integrated campaign focusing on the benefits of laser welding for the Polo model, leading to significant sales growth.

Campaign details

Brand VolkswagenBrand owner: Volkswagen GroupLead agency: DDB RussiaCountry: Russian FederationIndustries: Compact, small family carsMedia channels:Games & competitions, Online display, Online video, Packaging & design, Point-of-purchase,...