Vinda Deluxe: The Malaysian Cause

Vinda Deluxe, the tissue brand, grew sales and brand scores in Malaysia by connecting their key product attribute with a consumer insight.

Campaign details

Brand: Vinda Deluxe Brand owner: Vinda International Agency: Merdeka LHS Market: Malaysia Industries: Toilet paper, Kitchen towel Media channels: Competitions & contests, Events & experiential, Gaming & in-game advertising, Online video, Point-of-purchase, in-store, Public relations, Social media Up to 500k

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