Uber Eats: Anti-Aging Ice Cream

Food delivery service Uber Eats used an April Fool's prank to attract attention to its service in India.

Campaign details

Brand: Uber Eats Brand owner: Uber Lead agency: In house Country: India Industries: Restaurants & takeaways Media channels: Online video, Sales promotion, Social media Budget: Up to 500k

Executive summary

Innovation is in the DNA of Uber, and with Uber Eat's anti-aging campaign the objective was to reflect that in a fun way in the Indian food tech space. Driving the agenda of awareness and brand buzz, Uber Eats anti-aging ice cream was woven into pop

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