U by Kotex: #ItsNotMyPeriod

This case study shows how Kotex, a feminine care brand, increased market share and sales in Canada by breaking down female stereotypes in a social media campaign.

Campaign details

Brand: U by Kotex Brand Owner: Kimberly Clark Lead Agency: Ogilvy, Mindshare Contributing Agency: Veritas, Barrows Country: Canada Industries: Feminine hygiene Media Channels: Online video, Public relations, Social media, Websites & microsites, Word of mouth, advocacy 1 - 3 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands