Toyota AYGO: Go Your Own Way

Car brand Toyota created a fun and flamboyant multi-channel campaign for its AYGO model, to deliver positive sales growth and steal share in the UK auto market.

Campaign details

Brand: Toyota Brand owner: Toyota Motor Corporation Lead agency: The&Partnership Country: United Kingdom Industries: Compact, small family cars Media channels: Content marketing, Online video, Outdoor, out-of-home, Programmatic display, Social media, Video on demand, Word of mouth, influencers 500k - 1 million