The Times of India: Maa Durga is returning home

Indian English-language daily newspaper The Times of India (TOI) launched Phirey Esho Kolkata (come back to Kolkata), an evocative campaign that celebrates the spirit of modern Kolkata.

Campaign details

Brand: The Times of India Brand owner: Bennett Coleman & Co. Agency: The Times of India Market: India Industries: Newspapers Media channels: Newspapers, Online video, Outdoor, out-of-home, Radio & audio Budget: Up to 500k

Executive summary

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