Tata Xenon: Only The Tough Can

TATA Motors, a car manufacturer, developed a nationalistic anthem that showcased its cars as a tool to drive Tunisian national development that resulted in a brand awareness and affinity increase.

Campaign details

Brand: Tata Xenon Brand owner: Tata Motors Lead agencies: Rediffusion India, Mindshare Tunisia Contributing agency: Wavemaker India Market: Tunisia Industries: Vans, Trucks, RVs Media channels: Online display, Out of home, Television Budget: Up to 500k