Star Sports: Winning over regional markets for football

Ranjit Mittra, Subhamoy Das, Preeti Mascarenhas

Indian Super League (ISL) increased viewer figures for ISL football matches across three southern states (Tamil Nadu, Kerala and Karnataka) and boosted league teams' fanbase.

Campaign details

Brand: Star Sports Brand owner: Star India Pvt. Ltd. Agency: Mindshare India Market: India Industries: TV channels, services, programmes Media channels: Online display, Outdoor, out-of-home, Print - general, unspecified, Social media, Sponsorship - event, property, Television Up to 500k

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