Sprint Latino: La Futbolera

Sergio Barrientos, Joaquin Lira, Natalie Garcia

Telco Sprint launched a chatbot-based game in Facebook Messenger to drive positive engagement with the Latino market in the US.

Campaign details

Brand: Sprint Latino Brand owner: Sprint Lead agency: M8, Alma Country: United States Industries: Telephone & internet services Media channels: Content marketing, Games & competitions, Mobile & apps, Online video, Social media, Sponsorship - sports Up to 500k

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