Space (Lockheed Martin): Field trip to Mars

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

Campaign details

Brand: Space Brand Owner: Lockheed Martin Lead Agency: McCann New York Contributing Agencies: Momentum Worldwide, Universal McCann, Weber Shandwick Country: United States Industries: Industrial & Manufacturing Media Channels: Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Public relations, Social media, Virtual & augmented reality, Websites & microsites 1 -3 million

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