Robinsons: Revitalise

Robinsons, the long-standing UK fruit squash brand, turned around declining sales by revitalising its core range of soft drinks to deliver volume and margin growth for brand owner Britvic.

Campaign details

Brand: Robinsons Brand owner: Britvic Lead agency: Saatchi & Saatchi, m/SIX Contributing agencies: Red PR, Bloom, Ipsos Country: United Kingdom Industries: Concentrates & cordials Media channels: Public relations, Social media, Television, Video on demand 1 - 3 million

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