Rice Krispies Treats: Krispie Kitchen

Confectionery brand Rice Krispies Treats increased sales during the holiday period in the US with Krispie Kitchen, an immersive, Christmas treat-making experience with Google Assistant.

Campaign details

Brand: Rice Krispies Treats Brand owner: Kellogg's Lead agencies: Starcom, Leo Burnett Contributing agencies: Reach Agency, Rehab Market: United States Industries: Bread, cake, biscuits Media channels:Online video, Social media, Voice, chatbots, Up to 500k

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