Reuters and Canon Europe: In Pursuit of the Shot

This case study shows how Canon, a photographic equipment brand, launched a photography event in partnership with Reuters, in order to launch its newest model in the European market.

Campaign details

Brand: Canon Europe Brand Owner: Canon Lead Agency: Reuters Contributing Agency: Nelson Bostock PR Country: Europe Industries: Cameras, photography Media Channels: Events & experiential, Online display, Outdoor, out-of-home, Public relations, Social media, Websites & microsites Up to 500k

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