Pure Magic Chocolush: Chocolush Relaunch

Pure Magic Chocolush, a chocolate brand, successfully launched a campaign that used India's social morality traditions to engage young consumers to indulge on their public displays of affection as much as when buying its chocolate, resulting in market share increase.

Campaign details

Brand: Pure Magic Chocolush Brand owner: Britannia Lead agency: McCann Worldgroup Contributing agency: Wunderman Thompson Market: India Industries: Bread, biscuits, cakes Media channels:Events & experiential, Merchandise & free gifts, Point of pu 1 - 3 million

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