PepsiCo: Human Decoded

PepsiCo, a snacks and beverages corporation, launched an internal gallery-like experience that successfully increased awareness for the importance of its Insights department among its Mexico based teams.

Campaign details

Brand: PepsiCo Brand owner: Pepsico Lead agencies: Business as Unusual, Andrea Lobo & Ivan Babic Contributing agencies: Claudio Urosa, Mauro Hidalgo, Ana Cristina Severeid, Joaquin Nuñez Quincot Market: Latin America (General region) Industries: Carbonated soft drinks, Savoury snacks, potato chips Direct marketing, Email marketing, Events & experiential, Mobile & apps, Online video Up to 500k

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