Orange Tunisia: The Hashtagging Grandpa

Telecoms brand Orange used a multichannel, branded content approach, featuring a grandad, to appeal to young people and turn around its image as an old-fashioned brand in Tunisia.

Campaign details

Brand: Orange TunisiaBrand owner: Orange TunisiaLead agency: FP7 McCann TunisContributing agencies: UM Tunisia, Propaganda ProductionsCountry: TunisiaIndustries: Telephone & internet servicesMedia channels:Content marketing, Online video,...