Nissan Micra: A Micra Revolution

Nissan, the multinational automotive manufacturer, increased sales of its Nissan Micra in Ireland by reshaping perceptions of its outmoded image and re-energising the brand to appeal to a younger, more urban audience.

Campaign details

Brand: Nissan MicraBrand owner: Nissan IrelandLead agency: In the Company of Huskies, Spark FoundryCountry: Irish RepublicIndustries: Compact, small family carsMedia channels:Cinema, Email marketing, Online video, Outdoor, out-of-home, Search...