Mercedes-Benz Vans: The Universal Language of Pain

Mercedes-Benz, the vehicle manufacturer, created a set of symbols for pain to assist the medical community in Thailand, building a connection with users of its Sprinter van model.

Campaign details

Brand: Mercedes-Benz Vans Brand owner: Mercedes-Benz (Thailand) Lead agency: BBDO Bangkok Country: Thailand Industries: Vans, Trucks, RVs Media channels: Packaging & design Budget: No budget

Executive summary

Mercedes-Benz Sprinter is the world'

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