McDonald's: Dual Combo on Twitch

This case study describes how fast-food giant McDonald's partnered with online live webcast platform Twitch, to launch its Dual Combo menu in Taiwan.

Campaign details

Brand: McDonald'sBrand Owner: McDonald'sLead Agency: OMD TaiwanCountry: TaiwanIndustries: Restaurants & takeawaysMedia Channels: Online video, Online display, Product placementBudget: Up to 500k

Executive summary

In 2016, before McDonald's...