Manyavar: Reaching Millions Out There

Ethnic clothing brand Manyavar worked with a new programmatic media and technology platform Xaxis Places in India to track the attribution of DOOH exposure on consumer behaviour.

Campaign details

Brand: Manyavar Brand owner: Vedant Fashions Agencies: Xaxis, Kinetic Market: India Industries: Clothing & fashion retail Media channels: Mobile & apps, Outdoor, out-of-home, Programmatic display Budget: Up to 500k

Executive summary

This is the story of how we bridged offline and online media through outcomes and attribution for clothing brand Manyavar.