Maggi: Maggi Masterchefs

Popular cooking aid brand Maggi improved perception and boosted sales in India with a campaign centred on empowering millennial mothers.

Campaign details

Brand: Maggi Brand owner: Nestlé Agency: McCann Worldgroup India Market: India Industries: Sauces, seasonings, condiments Media channels: Content marketing, Online video, Social media, Television, Websites & microsites Budget: 1 - 3 million

Executi

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