L'Oréal Paris: The Non-Issue

Joy Molan, Rose Van Orden

L'Oréal Paris, the global beauty brand, used a special edition of fashion monthly British Vogue to champion age positivity and reconnect with British consumers.

Campaign details

Brand: L'Oréal Paris Brand owner: L’Oréal Group Agencies: McCann London, McCann Paris Market: United Kingdom Industries: Skincare, sun protection, Cosmetics, beauty aids Media channels: Content marketing, Magazines - consumer, Social media Budget: 500k - 1 million

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