Listerine: Sebarkan Kata Seharum Bunga – Spread Good Words as Fragrant as Flowers

Mouthwash brand Listerine achieved its highest Ramadan market share for three years with a campaign that used TV, digital, social media and in-store activity to persuade Malays in Malaysia to spread more positivity during the holy month.

Campaign details

Brand: Listerine Brand owner: Johnson & Johnson Sdn Bhd Lead agencies: ensemble worldwide, Universal McCann Contributing agency: Reprise Market: Malaysia Industries: Oral health Media channels: Online video, Point of sale, Social media, Television Up to 500k

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