Listerine: Sebarkan Kata Seharum Bunga – Spread Good Words as Fragrant as Flowers

Mouthwash brand Listerine achieved its highest Ramadan market share for three years with a campaign that used TV, digital, social media and in-store activity to persuade Malays in Malaysia to spread more positivity during the holy month.

Campaign details

Brand: ListerineBrand owner: Johnson & Johnson Sdn BhdLead agencies: ensemble worldwide, Universal McCannContributing agency: RepriseMarket: MalaysiaIndustries: Oral healthMedia channels:Online video, Point of sale, Social media, Television...