JetBlue: Applaud to the Beat

Airline JetBlue applied an inventive, crowd-pleasing approach to raise awareness of its appreciation for the Puerto Rican people and increase love for the brand.

Campaign details

Brand: JetBlue Brand owner: JetBlue Airways Lead agency: Lopito, Ileana & Howie, Inc Country: United States, Puerto Rico Industries: Airlines Media channels: Online display, Online video, Social media Budget: Up to 500k

Executive summary

JetBlue is the number-one airline in Puerto Rico. Being in the business of connecting people, particularly Puerto Ricans living on the island with those who have moved to the United States due to the economic crisis, JetBlue decided to show its appre