Hungarian Telekom: Family can be teamwork!

Over three integrated campaigns, telco provider Hungarian Telekom successfully positioned Magenta 1 as not just a package deal, but a service that helps families work together.

Campaign details

Brand: Hungarian Telekom Brand owner: Deutsche Telekom Lead agency: DDB Budapest Contributing agencies: Uniomedia, Wavemaker Budapest Market: Hungary Industries: Telephone & internet services Media channels: Television Budget: 1 - 3 million

Executive summary