Hungarian Telekom: An Extraordinary Mother's Day
Peter Kormanyos, Karolina Galacz
Telco operator Hungarian Telekom created a video-based campaign to communicate the opportunities provided by technology and generate discourse around its Magenta 1 product as a 'digital toolbox' for families in Hungary.
Campaign details
Brand: Hungarian Telekom
Brand owner: Deutsche Telekom
Lead agency: DDB Budapest
Contributing agency: Wavemaker Budapest
Market: Hungary
Industries: Telephone & internet services
Media channels: Online display, Online video, Social media
Budget: Up to 500k
