Hungarian Telekom: An Extraordinary Mother's Day

Peter Kormanyos, Karolina Galacz

Telco operator Hungarian Telekom created a video-based campaign to communicate the opportunities provided by technology and generate discourse around its Magenta 1 product as a 'digital toolbox' for families in Hungary.

Campaign details

Brand: Hungarian Telekom Brand owner: Deutsche Telekom Lead agency: DDB Budapest Contributing agency: Wavemaker Budapest Market: Hungary Industries: Telephone & internet services Media channels: Online display, Online video, Social media Budget: Up to 500k

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