Hinge: Escape the Dating Apocalypse

Dating app Hinge used an online animated film to rebrand and relaunch itself as a paid model in the US.

Campaign details

Brand: HingeBrand owner: Justin McLeod and various individual investorsLead agency: the STUDIOContributing agencies: Red AntlerCountry: United StatesIndustries: Online dating sitesMedia channels:Online video, Print, general - unspecified,...