Hinge: Escape the Dating Apocalypse

Dating app Hinge used an online animated film to rebrand and relaunch itself as a paid model in the US.

Campaign details

Brand: Hinge Brand owner: Justin McLeod and various individual investors Lead agency: the STUDIO Contributing agencies: Red Antler Country: United States Industries: Online dating sites Media channels: Online video, Print, general - unspecified, Public relations Up to 500k