Heineken Credential: Chairman in 192 Countries

Nigerian Breweries developed a ground-breaking campaign to attract consumer attention and drive volume sales of its Heineken brand in the cluttered World Cup period.

Campaign details

Brand: HeinekenBrand owner: Nigerian Breweries LimitedLead agency: Insight PublicisCountry: NigeriaIndustries: Beer & ciderMedia channels:Events & Experiential, Merchandise & free gifts, Mobile & apps, Online video, Outdoor,...