Harley-Davidson: Common Ground

Harley-Davidson, the motorbike brand, used a documentary series to connect with young people in Canada and increase sales.

Campaign details

Brand: Harley-Davidson Brand owner: Harley-Davidson Canada Lead agency: Zulu Alpha Kilo Contributing agencies: Initiative, Artifact Nonfiction Country: Canada Industries: Motorcycles, bikes Media channels: Content marketing, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Programmatic display, Public relations, Social media, Websites & microsites  500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands