Greenpeople: Water Measure

GreenPeople, a cold-pressed juice brand, launched a limited-edition water bottle to show Brazilians how much water they were wasting every day, thus successfully increasing brand awareness.

Campaign details

Brand: Greenpeople Brand owner: Greenpeople Juices Agency: Cheil Brazil Market: Brazil Industries: Fruit & vegetable juices Media channels: Packaging & design, Point-of-purchase, in-store, Product Sampling, Word of mouth, influencers Budget: No budget