German Rail: No Need to Fly – Around the World in Germany

Isabelle Schnellbuegel, Carla Funk

Rail operator German Rail created a data-driven social media campaign based on CO2 consumption to publicise its summer promotional tickets and domestic travel in Germany.

Campaign details

Brand: German Rail Brand owner: German Rail Agency: Ogilvy Germany Market: Germany Industries: Rail, coach, boat & car rental Media channels: Online video, Social media Budget: Up to 500k

Executive summary

How can we take a creatively successful users can save while travelling via train.

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